Re-branding | Maryland Family Photographer

Rebranding

I am so extremely excited to finally to a blog post on my new logo. It wasn’t something I initially planned when we moved to the East Coast, but I felt like I needed a change also with how my brand is. I wanted something more me, unique to me, and something reminiscent of my own handwriting. I met Brianna of Sail Away Creative in a photography group I’m in. She’s also a super talented photographer, but in addition, boasts an extreme talent for custom branding. Immediately, I was drawn to her work. Is it possible to have a crush on someone’s work? Coz I totally did!

The process: flawless! Brianna listened to everything I needed, and I’m possibly the most indecisive person when it comes to what I like. I had jumbled up words in my head, yet she was able to translate it all. That is absolute talent, friends. She turned what I thought was a bunch of incoherent nonsense in my head, a bunch of blah-dee-blah-dee-blah I probably spewed up and typed to this masterpiece. And I cannot. stop. looking!

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Can I just say how much I love this new branding? The logo? I want to stamp it on everything. I’ve always struggled with how I want my watermark to look and pretty much settled with a boring text for years. But not anymore! Bam! Check out this snazzy new logo!

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Or the crest. Did you guys see the crest? She not only emulated my handwriting for the main logo, but also the initials I do. Except Brianna made everything prettier.

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I need to do a new blog post on packaging, once I got all my elements in, but here is how everything is translating in tangible products too. Cookies even, made by the darling One Sweet Rada.

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And finally, with the help of the ever so patient Courtney Keim, who also just re-designed my website just a mere 10 months ago, she again made everything complete and fit well for my website.

In love would be an understatement on how I feel about everything! I feel like the new branding and the new website resonates me more!

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