Rebranding

I am so extremely excited to finally to a blog post on my new logo. It wasn’t something I initially planned when we moved to the East Coast, but I felt like I needed a change also with how my brand is. I wanted something more me, unique to me, and something reminiscent of my own handwriting. I met Brianna of Sail Away Creative in a photography group I’m in. She’s also a super talented photographer, but in addition, boasts an extreme talent for custom branding. Immediately, I was drawn to her work. Is it possible to have a crush on someone’s work? Coz I totally did!

The process: flawless! Brianna listened to everything I needed, and I’m possibly the most indecisive person when it comes to what I like. I had jumbled up words in my head, yet she was able to translate it all. That is absolute talent, friends. She turned what I thought was a bunch of incoherent nonsense in my head, a bunch of blah-dee-blah-dee-blah I probably spewed up and typed to this masterpiece. And I cannot. stop. looking!

Can I just say how much I love this new branding? The logo? I want to stamp it on everything. I’ve always struggled with how I want my watermark to look and pretty much settled with a boring text for years. But not anymore! Bam! Check out this snazzy new logo!

Or the crest. Did you guys see the crest? She not only emulated my handwriting for the main logo, but also the initials I do. Except Brianna made everything prettier.

I need to do a new blog post on packaging, once I got all my elements in, but here is how everything is translating in tangible products too. Cookies even, made by the darling One Sweet Rada.

And finally, with the help of the ever so patient Courtney Keim, who also just re-designed my website just a mere 10 months ago, she again made everything complete and fit well for my website.

In love would be an understatement on how I feel about everything! I feel like the new branding and the new website resonates me more!